It’s Liverpool: the development of a strategy for the city

As a result of our Big Conversation in 2008, Appreciating People was invited to facilitate the planning session for the It’s Liverpool campaign, a council-led, city-wide branding session, attended by marketeers and creatives from across the city.

We used a World Café-style forum to enable the exchange and development of ideas, with diverse groups putting forward a range of ideas about the city’s strengths, areas to encourage and promote, and a consistent strategy for branding the city.

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